What is Remarketing? | How Remarketing Works?

What is Remarketing?

Remarketing is the method of re-reaching your bounced customers and a powerful tool for the online advertiser to reach those bounced customers. It is a brilliant way to reconnect with visitors who may not have made an immediate purchase or enquiry and as they browse elsewhere around the internet, targeted ads are positioned in front of the targeted audience who has previously left your website.


How Remarketing Works?

Remarketing Works

Remarketing is a small piece of code that is placed on your website (code also referred to as a pixel). Each time when a new customer visits your site, this code drops an unknown browser cookie. Later, when your customers browse the web, the cookie will let you reconnect with them by showing relevant ads across their different devices.


Remarketing is a cost effective method for AdWords campaign, which not only prevents customers from forgetting about your company but also builds an image in the customer’s minds. It provides an opportunity to:

  • Higher conversion rate
  • Increase brand awareness
  • Increase repeat visitor rates


Remarketing Benefits?

  • Access to people when they’re most likely to buy
  • Efficient Pricing
  • Easy ad creation
  • Insights into your campaign


Whether you’re a marketer or a business owner, remarketing will be the best option to get your potential customers back. In order to get into the world of remarketing, there are plenty of third party tools that can help you such as AdRoll, Google AdWords, ReTargeter and Chango. Integrated with powerful CMS , these platforms mark the visitors, measure their behavior and serve up your ads through a display network.

Remarketing is a powerful targeting method which, when done perfectly can show a tremendous return in your accounts. So if you still fail to consider this tactic, it’s time to get started.