A website redesign means more than adding a page or changing your footer. It means totally revamping the look and technology in accordance with the ever changing technology and user experience. This makeover can prove to your users that your company is flourishing. New features and better technology in your website will make a tremendous impact on your digital marketing objectives.
Being a small business owner, you already know the significance of keeping your website updated. Besides providing readers, prospects and customers with the most relevant information, it also keeps them coming back and moreover helps in boosting your organic rankings.
Redesigning of website requires a big investment in time, money and effort and by doing so your website will be the best marketing tool.
Why Website Redesign?
1. Outdated website, it’s time for a redesign
Technologies and styles change. What worked for a few years ago might not be the same today. Your website may function just fine, but the web evolves quickly and it’s crucial to keep up the pace. If your design has not changed in recent times, you are sending signals to your viewers that you’re behind on time, which can be damaging to your reputation and overall business objectives. Even if your information is current, a website with an outdated design can give off negative vibes. Now if you find yourself in this category, it is the time to foresee what your website will look in the following years.
2. Non-responsive design
If you designed your website a few years ago with intentions to providing to mobile users on the next round, you should make the next round now. According to comScore, mobile internet usage is projected to overtake desktop internet usage. This growing category of internet users is increasingly vocal about their expectations for mobile websites.
In 2007, website mobile users ranked 400 million while desktop users ranking more than a thousand million. But at the present, mobile users is significantly higher at 1800 million compared to desktop users (1600 million). Mobile web usage is increasing heaps and bounds and if we take a look at the figures we can see that more than two-third of the website traffic is from mobile and tablet devices.
In today’s time responsive web design makes your website work flawlessly on all devices by automatically adjusting to each device is almost mandatory. If your website isn’t responsive then that alone is a valid reason to do a redesign.
3. Not generating leads
Your website is the biggest lead generation tool that you have and if it is not helping you get leads and sales then there is certainly a disconnect between you and your prospective customers. It’s easy to get caught up in the looks of a website and only focus on what’s on inside, but your website should also have sustenance and a purpose.
Leads bring meetings, meetings bring sales and sales bring more work. It is a constant cycle that has to happen for any business to survive. A website can provide value and information to a user which is a jumping off point for an on-going relationship, and the opportunity to capture lead generation.
4. Lacks content management system
In present scenario, technology and trends change with time, so it is important that you should be able to update your website with relevant content information. Make sure you have a Content Management System (CMS) to make it easier to update and manage your website.
According to Content Marketing Institute’s 2015 Content Marketing Report, 42% of all B2C (Business to Consumer) marketers publish new content either daily or multiple times a week. 43% said that they’re creating more content and 26% said they’re creating significantly more content over the next 12 months. Content Management System plays an important role to make a website updated and successfully.
The most important part of any website is its content, as the content of the website must be informatics, and the user did not require reading the whole content. The visitor can just scan the content, and by just scanning he/she gets the overview of what the site gives you. Moreover, the updating of the content management system itself can keep your site safe from hacking and security breaches.
5. Inappropriate navigation structure
Website navigation is important to the success of your website visitor’s experience to your site. The website navigation system is like a road map to all the different areas and information contained within the website. Web users are impatient and they are not going to hang around a site very long if they cannot find their way around. When adding categories to your website, customers will find what they are looking for most quickly. This local navigation, not only benefits the shopper searching in ecommerce website but also the search engine spiders. It will inform them the most logical way to locate the products on the website through the navigation structure. Without navigation, websites can appear unstructured and organized. Good quality navigation is a must when it comes to designing a website. It will keep your visitors happier as they ease through your website and return time and again.
6. Lack of engaging content
Content plays a significant role in a website redesign. It is valuable to have interesting, concise and informative content that leads the customer to exactly what they want, rather than beating around the bush or worse, content farming. Websites today need to identify with potential buyers. There ought to be no long paragraphs of product centric copy, alternatively there should be solution centric messaging and simple value propositions, which address the buyers pain points and answer all their inquiries.
If you are planning to redesign your business website and want to impress your prospects & increase traffic & leads, then contact a web designing company ASAP!