Mobile App ecosystem is the biggest technology market on this planet, with 6.6 million of mobile app present in mobile App Store. The number of mobile application downloads in 2017 is 197 billion according to Statista. Small business and start-ups realized that adopting mobile app strategy in no longer an investment but a necessity to survive in market. Even the most popular brands are using mobile app for building brand awareness, increasing sales and for direct marketing.
Mobile App Development Trends to Watch Out in 2018
IoT and Wearable would continue to grow
Both the IoT and wearable are important and will grow in 2018. More IoT players are focusing to developing mature and scalable IoT and wearable app. By 2020, investment in IoT will increase to 120 billion. The adoption of wearable technology in mobile app development will grow rapidly in 2018 mainly in health care and manufacturing domain.
Accelerated Mobile Page to improve mobile Searches
Accelerated Mobile Pages is a new way to improve your web page load time in mobile app devices. This really can boost your conversion, improve bounce-rates and CTR, and retain visitors, gives better user experience and more mobile search engine visibility. AMP is the most important trends for developer and online businesses. Moreover since it is from Google, the importance of adopting it will be higher and search engine ranking on mobile devices are going to change drastically.
Android Instant App Will make it way
An evolution in app sharing and app discovery, Android Instant App gives the power to Android user to view Android app and view content with deep linking without actually installing the app. Android Instant App support with latest version from 5.0 to 8.0. Android Studio provides the tools you need to modularize your app so that users load only the portion of the instant app that they need, when they need it. With the help of Android instant app, Vimeo has increased the session duration of their app by 130% in 2017.
Mobile App security like never before
As smartphones are handling more and more transaction online progressively, significant need of mobile app security also arises. The mobile app security measures should be taken right from the development stage like – code encryption, secure back-end and API, reputed payment gateway and then test your app in every possible scenario before making it live on app stores.
Cloud Based App Development
Many mobile app development companies are adopting cloud-based app development technology, so they have better streamlined operation, collaboration and increased productivity. The cloud-based app can fetch data from cloud and therefore reduce the load on the internal memory and this can prove beneficial for app developer and business owners.
The Boom of Business Bots
Chatbots is the fastest growing technology, chatbots market is growing at a CAGR of 37.11% and it is expected to reach USD 6 Billion by the end of 2023. Chatbots for business when combined with mobile app provide a stimulating better customer interaction for business. In 2018, 65% of US consumers are likely to interacts with chatbots. Most popular chatbots developed in 2017 are PONCHO: A Weather Forecaster, MELODY: The Doctor, ENO: Your Financial Assistant. More business are looking to adopt chatbots technology to improve customer interaction, better engagement and improving sales.
Increase in on-demand mobile app
In 2017, on-demand mobile app have grained more popularity as they makes our life easier. We can use on-demand app at our convenient and at anywhere. Majority of on-demand app falls under category as food ordering app, car cleaning app, taxi services, laundry service, renting app etc. More and more startups want to benefits from on demand mobile app development trends. Popular on demand mobile app are Airbnb, Grubhub, Peapod, and Uber.