Marketing Methodology For Business

Marketing methodology and lead generation approach along with proven you can deliver targeted and well-timed marketing message to your prospects and clients. Connecting with the right audience and delivering the right message at the right time is an art and a science at the same time.

It helps you quickly improve your marketing performance and return on investment (ROI) while reducing overall marketing cost. With years of experience in marketing, creative, interactive, web and strategic consulting solutions. We had developed a well-defined and proven methodology for marketers to develop and market their brand in a much effective manner.

Developing a strategic marketing communication is significant to sustaining the company’s overall deliberate plan. The plan should detail how the advertising sector will aid in achieving the company’s stated goals and must be integrated with all other sustaining plans as well.

Marketing Methodology for Customer Acquisition

1. Create Fresh Content

  • Web pages
  • Brochures and white papers
  • Blogs and articles
  • Podcast and Webcast
  • Service/product demos
  • Marketing Database

2. Promote Content

  • Social media
  • Paid Search
  • Articles/Press release submission
  • Email campaign
  • Cold calling campaign

3. Convert Visitors to Leads

  • Free research papers
  • Free Consultation/assessment
  • Trials and Samples
  • Coupons – other freebies

4. Convert Leads to Customers

  • Warm up calls – gain insight
  • Leverage lead grade to call the best leads
  • Increase lead reconversion rates
  • Use closed loop reporting to drive customers
  • Identify hot prospects
  • Import leads into CRM

5. Analyze & Improve

  • Track Traffic, leads and landing page conversion rates
  • Review keywords and phrases
  • Analyze blog article performance
  • Review and update your marketing database
  • Create metrics reports
  • Test new landing page and a new call to action
  • Analyze keyword ranks overall and relative to competitors
  • Number of followers/connections – tweets/comments

Lead generation approach expresses the advertising development of motivating and capturing interest in a product or service for the use of rising sales channel. This approach often uses digital channels, and has been undergoing extensive changes in recent years from the rise of new online and social systems.