How to make local marketing strategy that works?

Local Marketing is for all businesses – big or small. Without customers your business will not sustain. To attract and retain customers you need to focus on local marketing strategy. People won’t simply walk into your business and buy products or services from you if they don’t know who you are, where are you located, what you’re selling, what is the cost of your product/service is and why they should buy from you.

Unlike big companies, many small businesses don’t place much importance on local marketing. They won’t afford money on big flashy advertisements to grab customer’s attention or develop a local marketing strategy. Hence finding new customers will be a huge task for small businesses and especially difficult if you run a local business which requires local marketing strategy to customers from the nearby local areas.

All successful businesses have a clear marketing strategy that makes everything they do more effective and business like. And before crafting a local marketing strategy one should ask these questions that will help build a relationship with their customers in the local business.

  • Who is my target customer?
  • How will my product or service meet their needs?
  • Who are my competitors and what are their strengths and weaknesses?
  • How am I different from my competitors?

Once all these questions are answered, you’ll get to know how to prepare yourself to make a local marketing strategy that will get you popularity in your local area and an edge over the competition

Decide your marketing budget

  • Have your budget ready before you start with your local marketing activities. Knowing your budget will help you figure out how much money is to be spend where and what all strategies are within your reach.
  • How much money is to be spent for local marketing can vary from $0 to thousands of dollars. If you’re not sure where to start, just spend a minimum budget on all channels and split test what works best. According to the campaign result you can then divert your budget on the most performed channel

Local Marketing Strategy

Local Marketing Strategy

Direct Marketing Strategies

Direct or Offline marketing is the cheapest traditional marketing activities that you can use to promote market and advertise your small business. It is strategized in a way to capture people who are in your geographical area which are hence your potential customers.

Few direct local marketing strategies that can be considered are:

  • Drop off inexpensive flyers, business cards, door hangers etc to you local parks and small businesses.
  • Teaming up with other local businesses for referrals and joint venture promotion.
  • Volunteering to speak at company sponsored events.
  • Sponsoring for events or charities or sports teams.
  • Traditional forms of media like ads in local newspaper or local radio station.
  • Tie up with some local celebrity – sports person, actor, social worker etc. for instant connect.
  • Online Marketing Strategies

    All local businesses, be it a restaurant or a clothing shop or a hypermarket needs to be present online. Online strategies should be a part of local marketing strategy because your local customers spend a lot of time online so it is obvious you should follow wherever your customer goes.

    Online marketing strategies include:

    • First of all make a good website or a mobile app. It shouldn’t be a complex one. Just a compelling website/mobile app which includes all your information (your business – what do you sell), social media links, images and contact details.
    • If you are making a website makes sure it is mobile friendly as nowadays people across the globe access sites through mobiles and tablets.
    • Get your business listed on online local directories.
    • Sending mailers to your local customers.
    • Understand the importance of social media and prepare social media strategy to target local customers.
    • Take advantage of Google+ local to increase visibility among your potential customers.
    • Indulge in display ads (like Google, Facebook, twitter etc.) to a targeted audience based on their demographic profiles.
    • Use content in local language wherever and to whatever extent it is possible.

    Evaluate your results

    The last step in local marketing strategy is to measure the results to discover what works best for your business. Put in tracking mechanism so you can measure how successful your local marketing strategy is. You can also evaluate web based marketing using Google Analytics which is free.

    Local marketing is a lot of work but its potential awards are a lot more interesting. Have you tried any local marketing strategies other than these? Which one works the best for you? Do need help from digital marketing agency to prepare local marketing strategy for business?

    Happy hunting!