As a marketer or small business owner, how do you plan to grow your business – online or offline?
The answer will be online as it is very cost-effective, trackable and reaches to masses instantly. However online marketing involves various methods and strategy that need to be planned effectively like – getting ranked on search engine, expand your audience through social media, write quality content to get better brand engagement, maximize results through PPC and generate inquiry through email marketing.
In order to do so, quickly and effectively, hiring a digital marketing agency is the best option because a digital marketing agency is a superhero of the digital technology as they are aware of the latest trends, strategy and tools. They bring new and creative ways to market your products and services. Since agencies work with many companies in different creative and marketing projects they build a high level of expertise in these areas. Here are the some of the reasons why you should hire a digital marketing agency rather than building an in-house team from scratch:
Hire a Digital Marketing Agency
1. One-Stop Shop:
A digital marketing agency comes with a team of SEO Analyst, Search Engine Marketer, Social Media Marketing Manager, Content Manager and Technical staff. They have already worked on many campaigns for many clients and are well coordinated and experienced. You need not to worry about hiring, training and monitoring them.
2. Vast Experience:
Hiring a marketing agency will provide best techniques and plans when you need quick results. For example, if you have online stores, a digital agency know what will the best strategy for approaching your target audience. They will prefer to market your brand on social media that can provide quick results, if not they can adopt new strategy and plan so you will not lose money and time.
3. Power of Storytelling:
Marketing no more is done from the point of selling anything, it starts as a story where you need to give a human touch to your content and consider yourself in your customer’s shoes. And agencies with their vast experience are champions of creating such emotional and touching campaigns.
An in-house team finds it challenging to go to that level as it requires years of experience, a well-coordinated team with experts to understand the objective, create right marketing mix and execute it perfectly.
4. Equipped with Automation Tools:
While working with your in-house team you will require using many marketing automation tools to serve your need like keyword analysis, email marketing, website/mobile app analytics, design, development and so on. For that, you need to buy those tools which require a good amount of investment depending upon your requirement. However, Digital Marketing agencies already got subscription to these marketing tools in their pocket so you need not to worry about them at all.
5. Highly Cost Effective:
They can help you in reducing the marketing budget significantly by providing on-demand and cost-effective marketing services. Even for short duration, say 3-4 months they bring the high level of expertise and execute your projects that gives you good ROI. You can always calculate the ROI for each project and decide if you wish to continue with them or not.
In nutshell, a digital marketing agency brings a great amount of expertise which is generally hard to achieve with an in-house team. A marketing agency is highly suggested when you do not have project for long run or do not wish to build a particular set of expertise in-house. Moreover building a team equivalent to that of an agency is very time taking and costly.
You can always hire a digital marketing agency at least for a shorter duration to understand their advantages and then you can decide whether the team is able to deliver you good ROI or not.