Rapid advances in technology have left news organizations scrambling to manage how news is created, consumed and delivered. People have shifted towards accessing news first via desktops and laptops, and now through the ubiquitous smartphone.There is a substantial audience for mobile news. Nearly the entire population of adult mobile users consumes news on their devices, and more users are spending news time on social platforms.
While analysis of the mobile news audience shows that it had grown 9 percent from the previous year, but the increase has recently slowed, suggesting that the mobile news audience is reaching a plateau. As per the current trends adapting to and leveraging the opportunities in these evolving audience trends in news behavior is critical to any news organization’s survival.
As a news creator or distributor it is the right time for you to collaborate with mobile technology and give your user immersive experience while they browse your content. Since, mobile technology is moving at light speed it is certainly the best time to take a plunge and stay away from the crowd.
89% of the adult U.S. mobile population (144 million people) access news and information via their mobile device.
The technology industry has well and truly infiltrated the news and media Industry. Some of the salient features of the News & Media App are:
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